Introduction to Business and Report Writing

Duration: 2 Days 

Improving the flow of information in your business is critical in the current business climate. Documents that require clarification increase costs and lengthen timelines, reducing organisational efficiency. Getting your point across quickly and easily enables readers to act swiftly on the information received, increasing the likelihood of the organisation getting the desired results.

In this course, you develop effective writing skills to deliver documents that convey information to fellow professionals and stakeholders. Through practical hands-on exercises, you create compelling and powerful documents.

All tools, document templates, and examples used in this course are given to the delegates to guide them back in the workplace..

How can I attend my course?

Target Audience:

  • This course is suitable for professionals at all levels who are tasked with communicating in writing, and who wish to be more effective in achieving results from their documents.
  • Proficiency with the English language is assumed.


You will learn how to:

  • Use the POWER process – an end-to-end writing process that allows you to project manage and accelerate your writing
  • Focus on your own and your readers’ objectives to achieve your desired outcome
  • Identify the readers for your documents and tailor documents to their needs
  • Use the pyramid principle of document construction to deliver information at the right level for the right readers
  • Prototype your document to identify key topics and potential missing information before doing the bulk of your writing
  • Persuade your readers to keep reading even if they are not engaged with the subject
  • Strengthen your personal writing style
  • Edit and revise for clarity,  and concision

Course Outline.

Creating Effective Writing

  • Why people write ineffectively
    • Types of writing
    • The principal cause of ineffective writing
  • The POWER Process
    • Using an end-to-end writing process
    • Approximate timing for a writing project
    • Tool: POWER Process Time Planner
    • Benefits for the writer, the organization and the reader
  • Identifying objectives
    • Recognizing your and the reader’s objective
    • Clarifying your objective
    • The value of clear objectives
  • Who are your readers?
    • Reader analysis:
      • Level of knowledge
      • Communication styles
      • VAK styles
    • Identifying your blind spot
    • Addressing differing communication styles in your writing

Organizing Your Ideas

  • Planning and performing research
    • Generating & reducing ideas
    • Structuring your ideas
    • Using the LATCH  principle to structure documents
    • Tables of Contents

Drafting Your Document

  • Prototyping your document
    • Types of prototype
    • Using the Word Outline View
  • Creating a body of knowledge
    • Using the information pyramid
    • Executive Summaries
  • Writing effective headings
    • Writing from your readers’ point of view
    • Using your readers’ words
    • Using consistent terminology
    • Tool: Three-step process for structuring headings
  • Writing effective paragraphs
    • Levels of abstraction
    • Topic sentences and abstraction
    • Writing a clear topic sentence
    • Structuring your paragraphs
    • Using linking sentence to create flow
    • Tool: Simple and effective paragraph construction
  • Sentences that signal to the reader
    • Structuring sentences to maintain interest
    • Signaling with sentences

Writing to Persuade

  • Creating Persuasive text
    • Components of persuasive communication
    • Innate decision-making heuristics
    • Using heuristics to persuade
  • Customer-focused persuasion
    • Building credibility and persuasiveness throughout the writing process
    • Highlighting benefits
    •  Tool: The structure of persuasive writing
  • Psychological persuasion
    • Dealing with objections
    • Involving your audience in the document
    • Using persuasive evidence
    • Psychological tools
    • Embedded commands
    • Word use        
    • Tool: The “Outline The Need” template

Saying What You Mean in E-mail

  • A professional approach to e-mail
    • Respecting readers’ time, interest and ability to focus
    • Extinguishing flame wars
    • Increasing your e-mail response rate
    • Crafting subject lines that ensure your e-mail won't be ignored

Editing and Revising Your Writing

  • Editing to improve readability
    • Proofreading vs. Copy editing
    • Achieving clarity and concision
    • Heightening impact
  • Your style and your readers
    • Choosing the correct tone for your audience and context
    • Writing standards for business documents
    • Designing and using a style guide
  • Managing sentences
    • Differentiating between active vs. passive voice
    • Writing in active voice
    • Reducing inferential processing by linking common ideas
    • Improving readability by sentence combining
  • Optimising word choice
    • Using plain English
    • Avoiding pronoun and synonym misuse
    • Using modifiers effectively
    • Eliminating noise words
  • Deadline doom!
    • Tool: Document Preflight Check

My Course Notes

You will receive a full set of course notes and all supporting materials for your course. Hard Copy Delivered to your premises or Downloaded to a chosen device.


To book this course please call +44 (0) 1444 410296 or email at

© Copyright 2021 KPL KnowledgeSolutionsWeb Design By Toolkit Websites