Duration: 3 Days
Course Overview
Business Relationship Management Professional (BRMP®) training is a world-class professional development program designed to provide a solid foundation-level knowledge of Business Relationship Management. The BRMP® exam is designed to test an individual’s learning through rigorous examination providing a leading verifiable benchmark of BRM professional acumen and achievement.
Business Relationship Management (BRM) embodies a set of competencies (knowledge, skills, and behaviours) to foster an effective business value-producing relationship between a service provider and its business partners. These competencies can be leveraged through organizational roles (e.g., in an IT organization, the CIO typically has a role of BRM for the enterprise), a discipline (e.g., all business partner facing service provider roles should be skilled in Business Relationship Management), and an organizational capability (e.g., a service provider organization should be effective in shaping and channelling demand to the highest business value opportunities)
Meaningful relationships provide unlimited organizational vitality that rapidly increases
performance and growth. An organization can access this energy by cultivating a culture of positive work relationships that encourage creativity, in turn leading to continuous innovation. Organizations that value building relationships over generating profit are referred to as relationship-centered organizations.
People no longer need to compromise personal purpose to earn a living. They can now find organizations with a shared, deeper, and more meaningful perception of value, that can be better, faster, more fun, and more fulfilling to work with.
Here are some reasons why strong relationships are so important:
• Organizations need purpose.
• The idea of value is evolving.
• Global digitalization requires agility.
• The boardroom imperative is shifting.
• Organizations are moving from alignment to convergence.
COURSE OBJECTIVES
This course provides a thorough overview of essential business relationship management (BRM) concepts, and upon completion of the BRMP® course, you will be able to demonstrate your understanding of:
• What BRM is and the value it provides to an organization.
• Why an organization should move beyond profit and products to encompass people, purpose, and planet
• Why BRM should be completely integrated into every element of your organization.
• The contribution of the BRM role to your organization’s purpose
• The basic knowledge, skills, and mindsets of the BRM role.
• The core BRM approaches, tools, and templates used to achieve results.
• How a BRM team can advance the BRM capability to evolve culture, build partnerships, drive value, and satisfy
purpose within your organization.
Course Content
BRM Introduction – The Bigger Picture
• Why BRM? Why Now?
• Relationship-Centered Organization
• Theory of Relationshipism
• Triple Bottom Line
• BRM Defined
• Capability
• Discipline
• Role
• Activity Domains
• BRM Challenges
• Tools included: BRM Role Competency Model
BRM Capability
• BRM Capability Framework
• Organizational Purpose and Strategy
• Organizational Factors
• Core Values
• Now-to-New
• Evolve Culture
• Build Partnerships
• Drive Value
• Satisfy Purpose
• Limitless Growth and Improvement
• Tools included: BRM Capability workbook, BRM Capability Impact Report workbook, Strategic Relationship Plan
BRM Capability: Evolve Culture
• Evolve Culture Framework
• Purposeful Narrative
• Desired Behaviors/Shared Ownership, Leadership-as-Practice
• Influential Relationships
• Personal Growth/Growth Mindset
• Tools included: Storytelling, Language Matters, Relationship Network Directory
BRM Capability: Build Partnerships
• Build Partnerships Framework
• BRM Role Competency Model
• Relationship Maturity and Quality
• Partnering Mindsets
• Relationship Discovery
• Relationship Nurturing
• Tools included: Relationship Maturity Model (RMM), Relationship Strategy on a Page (RSOAP)
BRM Capability: Drive Value
• What is Value?
• Types of Value
• Sources of Value
• Drive Value Framework
• BRM Role Competency Model
• Value Discovery
• Value Realization
• Value Results
• Tools included: Idea Document, Value Plan, Value Optimization Report
BRM Capability: Satisfy Purpose
• Satisfy Purpose Framework
• BRM Role Competency Model
• Through the BRM Capability
• Through the Triple Bottom Line
• Social Value
BRM Role
• Our Purpose and What We Believe
• Role Clarity
• Single Point of Focus
• BRM Code of Ethics
• BRM Role Competency Model
• BRM Mindset
• Scope of BRM Role
• BRM Role with Organizational Factors
BRM Team
• BRM Team Definition
• BRM Team Purpose, Mission, and Vision
• Assessing the Value of a BRM Team
• Organizing a BRM Team
• Leading a BRM Team
• Transition Management
• Coaching BRMs
Course Wrap-Up
• What to do in the next 30/60/90/365 days
• Digital badge
• After passing the exam
• Recap Learning Objectives
• Review Learning Objectives
• Review Expectations
• Course Feedback
CERTIFICATION
Exam information
• BRMP Exam Model: Multiple Choice 50 minutes
• 50 minutes for this paper.
• You must get 33 or more correct to pass.
Upon completion of this class, you will:
• Feel confident knowing you are using proven industry best practices to build effective relationships and drive value.
• Be able to articulate the value and impact of BRM within your organization.
• Have the necessary information to begin growing the BRM capability in your organization.
• Feel more confident in your role as a business relationship manager.
• Have the information you need to prepare to take the BRMP certification exam.