Duration: 2 Days
Course Overview
Innovative client focused solutions through inspired collaborative design methods
What is Design Thinking?
Design Thinking is a methodology used by designers to solve complex problems, and find desirable solutions for clients. A design mind-set is not problem-focused, it’s solution focused and action oriented towards creating a preferred future. Design Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be—and to create desired outcomes that benefit the end user/customer and is designed with their input
Benefits of Using Design Thinking
• Fail fast, fail often – minimise cost of failure
• Heavy use of Prototyping to better understand what is required
• Active User Collaboration, designing with them at front and centre
• Iterative process, learn as you do
• Reframing problems and understanding what the ‘real’ issue is and how best to address this
• More effective problem-solving
• Greater team collaboration and improved organizational capability.
Design Thinking Principles
• User centered and collaborative: Making the human element as important as the technical and business
• Iterative: Optimistic, hands on, fun and experimental
• Prototyping of ideas: To gather information, feedback and test solutions quickly and with minimal cost
• Reframes the problem: Asks what issues are we really trying to solve
• Fail fast, fail often: To succeed quicker
• Show, don’t tell!
Course Content
Introduction to the Design Thinking Process
• What is Design Thinking and why do we need it?
• What makes this process different to what’s been done before?
• Why this is important to the organization and what it will help achieve.
Research and Empathize
• What is the Empathize mode?
• Why Empathize?
• How to Empathize effectively: Research, Observe, Engage, Watch & Listen
• Transition from Empathize to Define
Define
• What is the Define mode?
• Why Define?
• How to Define effectively
• Transition from Define to Ideate
Ideate
• What is the Ideate mode?
• Why Ideate?
• How to Ideate effectively.
• Transition from Ideate to Prototype
Prototype
• What is the Prototype mode?
• Why Prototype?
• How to Prototype effectively.
• Transition from Prototype to Test
Test
• What is the Test mode?
• Why Test?
• How to Test effectively.
• Transition from Test to Iteration
Further Information
The above will all be covered during hands on sessions, with time given to discuss experiences and answer any questions that come out of the practical work. Time permitting the additional following topics will be covered:
• Emulating Personality Traits of Design Thinkers
• Convergent thinking, Divergent thinking and Iteration
• Brainstorming techniques and hints and tips
• Warming up (priming) for a creative session
• Questioning techniques to draw out users’ needs to find what it means to the user
• Body language and what users may not be expressing verbally
• Rich pictures, Mind Maps, Empathy mapping, User journeys
• Tips on how to prototype, use of materials, color and story boarding
• How to reframe the requirements or needs
• Basic questions as a good starting point to define the context of the problem or situation;Who (is directly or indirectly involved, who has authority, budget etc.)
– What (differing outcomes Stakeholders have, what opportunities are there, what is the real issue that needs to be addressed)
– Why (did it happen, or continue to happen)
– When (when did it happen, any significance of the timing)
– Where (does it occur, or did it occur, where is the solution best approached from)
– How – Consideration of the implementation of the solution given the organizational structure and needs
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